![]() ![]() ![]() SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher. Their lower level placement may even make it easier for children to grab products to add to their parents' carts. Merchandisers have a view of the store plans to make sure that planograms are ready in a timely manner, ready for the merchandisers within the stores. However, products on the bottom shelf may be eye-level for children. Founded in 1995, Shelf Logics breakthrough quality software has made it the World leader in planogram software. Products placed at eye-level may sell better than products placed on the bottom shelf. Shelf Logic pioneered an easy and affordable way for smaller companies to reap the many benefits of planogramming, allowing them to sell to the large retail chains that demand planograms from their suppliers. ![]() For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time. Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |